KNOWLEDGE SHARING STRATEGIES AND KNOWLEDGE SHARING ATTITUDES: EMPIRICAL EVIDENCE FROM OPHTHALMOLOHY HOSPITAL
Previous studies have recognised that willingness to share is cardinal to the process of knowledge sharing. This willingness has been connected to the knowledge sharing attitude and behaviour of employees. This study aims to develop a theoretical model for strategies of knowledge sharing as an important aspect of knowledge management and investigate their relationships with knowledgesharing attitudes in order to identify efficient ways to encourage employees to share knowledge in an Ophthalmology hospital. A convenient sample was used and fifty four questionnaires were obtained. The findings revealed that out of the seven strategies proposed by respondents; only two had significant correlations with knowledge sharing attitudes. Subsequent Regression analysis revealed that management encouragement through the provision of time has no positive influence (t = -0.935, Sig = 0.354; CI = -0.523 to -0.191) while linking non-monetary rewards to knowledge sharing has a significant impact (t= 2.793, Sig. = 0.007; CI = 0.130 to 0.793). This study concludes that appropriate motivation of employees is important for a successful knowledge sharing process. This has implication on the proper design of the reward system.
Keywords: Knowledge sharing strategies, knowledge sharing attitudes, Ophthalmology hospital
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